Контрольная работа на тему Анализ работы на английском языке

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Content

1……………………………………………………………………. Statement
of the research question(s) 3

2……………………………………………….. Principles
of segmentation of consumers by type 5

3………………………………………………………………………………………………………. Consumer
Types 6

3.1 Impulsive Spender 7

3.2
Minimalist Seekers. 9

3.3 Empowered
Activist 10

3.4 Secure
Traditionalists. 11

3.5 Undaunted
Strivers. 12

3.6 Digital
Enthusiasts. 14

3.7 Inspired
Adventurers. 14

3.8 Cautious
Planners. 15

3.9 Self-care
Aficionados. 16

3.10 Balanced
Optimists. 17

3.11
Conservative Homebodies. 17

4. Сonsumer behavior transformation under the influence of the
2020 pandemic 19

Bibliography.. 22

Введение:

Заключение:

Фрагмент текста работы:

1. Statement of the research question(s) The year 2020 was marked by a number of shock events that changed the
business processes of many companies and directly affected the lives of
ordinary people. The spring "quarantine", which began with one week,
gradually turned into a protracted series of non-working days, transferring the
economically active population to "remote" in the mode of forced
self-isolation. During the coronavirus pandemic, the population of many
countries practically stopped leaving their homes, shopping centers, restaurants,
car dealerships, hotels, hairdressers and non-food stores were closed, the most
important arteries of transport flows connecting neighbors "around the
globe" were temporarily blocked.

The first thing that needs to be said is that for many companies facing
the consequences of COVID-19, the crisis really became the overcoming of a
certain fault, a critical point beyond which new opportunities and a new
beginning open up.

The second issue was the purchasing habits and opportunities have
undergone significant changes. There are new collaborations and interactions
between different areas of business that previously did not seem impossible,
but simply could not even occur to anyone.

It is a well-known fact that with a certain weakening of self-isolation
measures, it becomes very obvious that the forms of that former life, which
were built primarily on contact communications of the post-industrial economy,
are still becoming a thing of the past. That is why it makes a certain sense
not only to explore what is happening at the present time, but also to imagine
a "post-like" future or a post-like world.

Amrutha Shridhar is an Analyst at Euromonitor International.  Before 
to joining Euromonitor International, Amrutha was an Account Manager at
a leading member-based advisory company, and worked with C-level executives to
drive business performance. Amrutha surveyed consumer segmentation analysis,
providing valuable insight that highlight lifestyles and daily habits of global
consumers. The report also provides insight into each consumer
type’s path to purchase, and how their purchasing decisions might have been
affected by COVID-19, to help companies create targeted marketing and
communication strategies.