Статья на тему Услуги оказываемые коммерческими банками США

Содержание:

Введение:

Заключение:

Фрагмент текста работы:

Plan

1.
Introduction

2. Services
provided by commercial banks

2.1. Banking
services and customer satisfaction

2.2. Banking
services and the global financial crisis

3.
Conclusion

4. References

1. Introduction

Service
quality is a decisive issue in the marketing thought. It also helps control the
competitive position, and consequently, determine the market share profits,
satisfaction and loyalty. Service quality provided by an organisation has
become a necessity which significance increases according to the increase of
the customers’ needs, wishes and expectations of the service and according to
the organisation’s ability to meet these needs, desires and expectations.

The purpose
of this paper is to review the services provided by US commercial banks.

According
to the purpose of the work the tasks could be defined as follows:

— to
determine the types of services of US commercial banks;

— to consider
the correlation between banking services and customer satisfaction;

— to
analyze the features of the banking product in terms of the global financial
crisis.

2. Services provided by commercial banks in the
USA

The first
bank was established in the USA in 1791 and served the financial needs of the
state [3, p.7]. Commercial banks give loans to the customer and earn interest
on the loan [3, p.6]

Consequently,
financial institutes are establishing that operated in different financial
sectors of the like kind as wholesale, asset management, retail, and insurance.
This will increase the efficiency of the financial institute. Thirdly, banks
should focus on expanding their services and had to develop new products to
attract customers. Customers always want their banks to develop innovative
services, so developing new products and innovative services captivate the
customers. Fourthly, when banks expand their activities into different areas,
that increases the customer desire and prosperity [3 p.15]. The activities of
commercial banks are differentiated into passive and active.

Banking
operations are divided into passive and active. Passive operations are those by
which the banks form reserves for crediting, while active operations are those
by which the banks use these resources for the purpose of extracting a profit
(extending loans, purchasing securities, and so forth). Deposits are divided
into time (or savings) deposits and current accounts. Time deposits cannot be
withdrawn without notification, and they must be held until a certain date in
order to collect interest [4, p. 1].

Investors
have two main investment strategies that can be used to generate a return on
their investment accounts: active portfolio management and passive portfolio
management. These approaches differ in how the account manager utilizes
investments held in the portfolio over time. Active portfolio management
focuses on outperforming the market compared to a specific benchmark, while
passive portfolio management aims to mimic the investment holdings of a
particular index [4, p. 2].