Статья на тему Статья

Введение:

The purpose of this study is to study
the role of language in society and how it becomes an element of soft power.
Through the study of the concept of soft power, the article considers the
method of transmitting the attractiveness of another country and language. It
reveals how you can explore the culture of other countries and allow them to
see the world closer and its impact on people’s behavior and awareness.
Moreover, training programs offer as close as possible to Russian culture to
foreign citizens.

This is so important because it is an
expression meaning their needs, feelings, desires and opinions. Learning a
language, on the one hand, promotes the Russian mentality, makes it as clear as
possible for foreign citizens, and, on the other hand, talks about Russian to
those who are interested. Language is the most important communication tool; it
affects people and vice versa.

In a situation of globalization, the
world becomes as accessible as possible and learning a language more than ever
can contribute to the attractiveness of a country.

Keywords:
language, digital media, language teaching, TV as a means of language learning.

Заключение:

The advent of television, which began to
perform these functions, led to a change in mass consciousness and influence on
perception from a position of soft power. The main problem was that most
viewers, succumbing to the influence of television channels, lose their ability
to think analytically (and for the most part to carry out mental work in
general), which leads to the fact that the consumer is inclined to take
information on faith.

Based on the above theory, television can
be called a good adviser who creates positive behaviors not by example, but
using artificially generated models. Educational programs on TV contribute to
the assimilation of information, instilling standards of behavior.

The project "" becomes an example
of a reality show career, with a focus on training. Based on this, we can talk
about the fluidity of the plot — the action of the program can last almost
endlessly. However, the dramaturgy of the project is significantly complicated
— participants must meet the 16 hours of training. Most of the audience is
interested in the project. Even the transfer of airtime to a later date did not
affect the rating — it not only did not decrease, but also increased even more.

Фрагмент текста работы:

Today, international relations are
experiencing a new round of development. In the context of globalization, countries
are increasingly interdependent, and in a situation of interaction, the role of
international actors is intensifying.

Speaking about the modern structure of
world politics, Joseph Nye speaks of it as a three-dimensional projection of a
giant chessboard, which is revealed in the projections. The rules of the game
are described in the traditional military framework, where hegemony belongs to
the United States. In the center there is a redistribution of forces and in
this hidden struggle the USA is not a world hegemon and the system is
multipolar.

From below, the game takes place
according to the rules of transnational challenges, such as terrorism,
international organized crime, climate change, the spread of infectious
diseases. Power in this direction is realized as chaos, where power plays a
decisive role. Organization in the lower vector of power is practically absent.

These conditions gradually led to the
fact that the use of force methods becomes too costly, and in some areas does
not allow achieving the desired result, because in those countries that may be
called transitional, for the stability of other states, the range of issues
that fall under the definition of “soft” power”, the essence of which is
realized through the external appeal of ideas.

Thus, the problem of the work, which is
devoted to the use of “soft power” using television, is closely related to the
use of the concept of “soft power” in international politics, which complement
and partially replace the means of foreign policy. In this regard, there is a
need to understand how countries use “soft power” in their foreign policy.

The object of this work is soft power as
a type of impact on society. The subject of the work is the soft power of the
influence of television on the example of the program “Learn Russian language
with Nastia”.

The purpose of this work is to consider
the possibilities of using Russian language instruction through TV as a means
of soft power.

Введение:

The purpose of this study is to study
the role of language in society and how it becomes an element of soft power.
Through the study of the concept of soft power, the article considers the
method of transmitting the attractiveness of another country and language. It
reveals how you can explore the culture of other countries and allow them to see
the world closer and its impact on people’s behavior and awareness. Moreover,
training programs offer as close as possible to Russian culture to foreign
citizens.

This is so important because it is an
expression meaning their needs, feelings, desires and opinions. Learning a
language, on the one hand, promotes the Russian mentality, makes it as clear as
possible for foreign citizens, and, on the other hand, talks about Russian to
those who are interested. Language is the most important communication tool; it
affects people and vice versa.

In a situation of globalization, the
world becomes as accessible as possible and learning a language more than ever
can contribute to the attractiveness of a country.

Keywords:
language, digital media, language teaching, TV as a means of language learning.

Заключение:

The advent of television, which began to
perform these functions, led to a change in mass consciousness and influence on
perception from a position of soft power. The main problem was that most
viewers, succumbing to the influence of television channels, lose their ability
to think analytically (and for the most part to carry out mental work in
general), which leads to the fact that the consumer is inclined to take
information on faith.

Based on the above theory, television can
be called a good adviser who creates positive behaviors not by example, but
using artificially generated models. Educational programs on TV contribute to
the assimilation of information, instilling standards of behavior.

The project "" becomes an example
of a reality show career, with a focus on training. Based on this, we can talk
about the fluidity of the plot — the action of the program can last almost
endlessly. However, the dramaturgy of the project is significantly complicated
— participants must meet the 16 hours of training. Most of the audience is
interested in the project. Even the transfer of airtime to a later date did not
affect the rating — it not only did not decrease, but increased even more.

Фрагмент текста работы:

Today, international relations are
experiencing a new round of development. In the context of globalization,
countries are increasingly interdependent, and in a situation of interaction,
the role of international actors is intensifying.

Speaking about the modern structure of
world politics, Joseph Nye speaks of it as a three-dimensional projection of a
giant chessboard, which is revealed in the projections. The rules of the game
are described in the traditional military framework, where hegemony belongs to
the United States. In the center there is a redistribution of forces and in
this hidden struggle the USA is not a world hegemon and the system is multipolar.

From below, the game takes place
according to the rules of transnational challenges, such as terrorism,
international organized crime, climate change, the spread of infectious
diseases. Power in this direction is realized as chaos, where power plays a decisive
role. Organization in the lower vector of power is practically absent.

These conditions gradually led to the
fact that the use of force methods becomes too costly, and in some areas does
not allow achieving the desired result, because in those countries that may be
called transitional, for the stability of other states, the range of issues
that fall under the definition of “soft” power ”, the essence of which is
realized through the external appeal of ideas.

Thus, the problem of the work, which is
devoted to the use of “soft power” using television, is closely related to the
use of the concept of “soft power” in international politics, which complement
and partially replace the means of foreign policy. In this regard, there is a
need to understand how countries use “soft power” in their foreign policy.

The object of this work is soft power as
a type of impact on society. The subject of the work is the soft power of the
influence of television on the example of the program “Learn Russian language
with Nastia”.

The purpose of this work is to consider
the possibilities of using Russian language instruction through TV as a means
of soft power.

In accordance with the goal, it is
necessary to solve a number of problems:

— consider the specifics of the concept
of "soft power"

— analyze the specifics of television as
a means of soft power

— to identify areas of implementation of
"Soft Power" in the context of language training on the example of
the program "Learn Russian language with Nastia".

Material Sources and Analysis:
authentic, factual and practical materials have been presented on the TV
channel RT and on the website of RT Online, in a program called "Learn
Russian language with Nastia".   The
TV channel that we choose also has in the website: arabic.rt.com a
program for language called "Russian language lessons", it contains
34 full lessons.

Soft power in the context of
the channel RT