Реферат на тему The Cultural Aspect of Colour Naming.

Содержание:

Chapter 1. Colour Naming as the object of study of
intercultural communication. 4

1.1 The emergence of Colour Naming in the language. 4 1.2 Linguistic and cultural picture of the world…………………………………5

Chapter 2. The symbolic meaning of Colour Naming as the Cultural
aspect in Britain  9

Conclusion. 13

References. 14

Введение:

The concept of colour exists in every culture. It is
associated with important socio-cultural information accumulated by an ethnic
group. Colour is one of the categories of world cognition, which is on a par
with other categories like space, time, movement, and it is one of the key
cultural concepts.

As one of the oldest categories of cognition, colours
have acquired a symbolic meaning. Practically all cultural peoples have noticed
the convenience of using colour as a symbol. However, based on different
conditions and development of civilizations, the same colours in different
peoples of civilization mean different phenomena.

When considering certain aspects, experts often ignore
the deep historical and cultural experience of a person who is characterized by
a constant desire to name objects and phenomena that surround him. The colour
picture of the world is no exception. 
Therefore, among linguists, colour designation is one of the most
popular lexical groups.

These facts justify the relevance and significance of the report.

The purpose
of the work is to study the cultural aspect of colour naming in English
language. Research objectives:

— to designate the emergence of colour names in a
language;

 — to reveal the
fact of the existence of cultural aspects associated with the terms of colour naming;

— to explore the symbolic meaning of colours in
English culture

The report consists
of a content, an introduction, two chapters, a conclusion, a list of
references.

Заключение:

Сolour is of great
importance in human life. Colour affects our mood, emotions, the conditionality
of any color designation can even turn into an acute political problem.

Scientists all
over the world are still concerned with the question of whether the appearance
and development of terms of colour naming is a linguistic universal or is it a
random phenomenon. By no means, the
national cultural picture of the world is primary in relation to the linguistic
one.  It is fuller, richer and deeper
than the corresponding language. 
However, it is the language that realizes, verbalizes the national
cultural picture of the world, stores it and transfers it from generation to
generation.  The language does not
capture everything that is in the national vision of the world, but it is able
to describe everything.

The meaning,
interpretation of the same colour may be different.  We can talk about different meanings of colour
in connection with a person, his body, clothes, in connection with nature and
much more. Colour symbolism is associated with the object to which the colour
is attributed.  For example, the red colour
of the flag, the rose and the nose symbolize completely different things. The
most consistent symbolism of colours is associated with nature and natural
phenomena.

In general, it is
difficult to make generalizations about the specific symbolism of any of the
colours. Colours have a too wide and complex range of symbolic meanings. Many
complex systems of colour symbolism cover almost all areas of knowledge – from
planets and primary elements to cardinal points, metals and substances in
alchemy, organs and parts of the body. 
However, these connections are often based on arbitrary choices.  What seems to be true is that the colours are
mostly life-affirming symbols.

Фрагмент текста работы:

Chapter 1. Colour
Naming as the object of study of intercultural communication

1.1 The
emergence of Colour Naming in the language The phenomenon of
colour is a subject of study in many fundamental sciences and a component of
many arts.  Each colour affects a person
in a certain way.  The effect of colours
is due, on the one hand, to their direct physiological influence on the body,
and on the other hand, by associations that colours cause based on the previous
experience.  However, until now, colour
does not have a common concept within any one science or a whole direction. Colour
plays an important role in the life of society and culture.  A person’s attitude to the phenomena of the
surrounding nature can be expressed in colour. Colour acts as a meaningful
element of culture, with the help of which it is possible to characterize and
systematize objects, social attitudes, moral and aesthetic concepts [6].

 Currently,
the importance of studying the culture and history of the language has been
actualized in order to be able to trace the development of the language.

Before the
appearance of the ideas of B. Berlin and P. Kay, the presentation of the
history of the emergence and development of colour names was purely descriptive
and looked something like this. 
Initially, the colour is transmitted in the language indirectly, by
indicating the colour of the corresponding common objects or objects of nature:
"like milk", "like snow" (white), "like soot"
(black), "like blood" (red)
and so on [1].

Then the words are
appeared used specifically for colour. Some of them become the names of the
main categories into which the colour space is divided in a certain cultural
and linguistic community of people.

In parallel with
the development of basic terms, words appear in the language,

transmitting individual shades of colour. The number
of these words is directly related to the level of civilization of the society.

The sources of the
emergence of new words can be:

1. The names of surrounding objects and objects of nature
with a characteristic colour (instead of the original “like milk”, “like ash”, “like blood”, the usual speech forms appear
milky, ashy, bloody).  Some words gradually lose their original
etymological connection and begin to be perceived as abstract (crimson, marsh, lilac) [5]. There is a
model of "colour …" (ivory,
moss) and its emotionally marked varieties, especially in literature — the
colours of crushed strawberries, the colour 
of wet asphalt.

2. Borrowings.  The
process of language enrichment at the expense of foreign language borrowings
usually proceeds not chaotically, but in “waves”.

3. Development of it`s own arsenal of
lexico-morphological means (the appearance of two-part words such as violet-red, sky-blue or modifiers for
the transmission of shades — dark, pale,
light).

4. Development of a new semantic function in terms of
colour — advertising.  Increasingly,
there is a need not so much to name the exact colour shade of a given object as
to draw attention to it (lilac chic,
lilac elegy, monastery white) [1].