Платная доработка на тему Влияние новых СМИ на рост короновируса в обществе

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Заключение:

Today, the issue of coronavirus has not bypassed any
information platform — the material of the social network itself is aimed at highlighting
the problem.

This interaction can be more personal to users than
traditional external marketing and advertising methods. Social media sites act
like word of mouth, or more precisely, electronic word of mouth. The Internet’s
ability to reach billions around the world has given the online mouth a
powerful voice and spread far. The ability to rapidly change purchasing
patterns and the acquisition and operation of products or services for a
growing number of consumers is defined as a network of influence.

However, not all proposals are of interest to the
consumer; rather, we can say that these proposals are not entirely relevant and
are clearly not dominant in the formation of an attitude to the problem. Until
now, television remains in demand. As a result, this audience is not fully
covered by the social network.

Publications about the coronavirus began to actively
spread from January 8, 2020, when information about cases of infection appeared
in the Russian media, citing Chinese sources. And since January 18, there has
been a sharp increase in the number of reports of coronavirus, due to the
emergence of official information about massive cases of infection. fig. 1. The demand for social networks for discussion

Most often messages are disseminated on the sites of
the social network" VKontakte "- 38% of mentions, followed by
messages on Twitter (28% of mentions), 15% of messages are in the media. The
share of the social network" Odnoklassniki "is 6%, Facebook — 3 %,
Instagram — 2%, Telegram messenger — 1%, other sites — 6%, "the analytical
company explains.

The main areas of discussion on social networks are
quotes from the media, humorous interpretations of messages about the spread of
coronavirus and the interpretation of messages with a pronounced emotional
color. Analysts explain that a large number of messages from users of social
networks, where their own versions and conjectures about the nature of the
spread and nature of the coronavirus are broadcast, is due to
socio-psychological mechanisms. "The audience, being in a state of
information deprivation [lack of information], experiences a feeling of growing
anxiety. To release the accumulated anxiety, social media users mutually
emotionally infect each other, spreading rumors and speculation," the
experts explain.

Фрагмент текста работы:

INFLUENCE OF NEW MEDIA ON THE GROWTH OF CORONAVIRUS IN
SOCIETY Аннотация. Статья
рассматривает распространение информационных поводов в социальных сетях.
Выделяется два типа распространения информации – инфоповоды, поддерживающие
борьбу с заболеванием и инфоповоды, борющиеся с ограничениями правительства.
Введено понятие ковид-диссидентства как признака времени. Annotation. The article examines the spread of news stories in social networks. Two
types of information dissemination stand out — news feeds that support the
fight against disease and news feeds that fight against government
restrictions. The concept of covid dissidence as a sign of time has been
introduced. When short reports on coronavirus from the Medical
News section hit the front pages of all media and then took over all news
broadcasts, some might think that a golden age has come for the media as an
industry. The number of views shot up, the country did not crawl out of all its
gadgets, while watching TV, reading on a laptop and exchanging information on
social networks. When normal life came to a standstill due to quarantine, and
citizens could not leave their homes, the last doubts about who would benefit
from the lockdown disappeared. Of course, the media are extremely popular
today. And, nevertheless, the interaction of the media and society today is
acquiring contradictory tendencies (1, 3).

Research method — content analysis. Content analysis
(from the English contents — content, content) or content analysis is a
standard research method in the field of social sciences, the subject of
analysis of which is the content of text arrays and products of communicative
correspondence.

In the domestic research tradition, content
analysis is defined as a quantitative analysis of texts and text arrays with
the aim of subsequent meaningful interpretation of the identified numerical
patterns.