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Retail trends in Southeast Asia 

Abstract
In this region there is a tendency to form the so-called Asian technological space from Japan, South Korea through Taiwan, Hong Kong, Singapore to Malaysia, Thailand, the Philippines, China and Indonesia.
The model of economic development and orientation of the leading new industrial countries has its own peculiarities.

Key words: retail trade; trade network; trends; a trade mark; trade traffic; consumers; providers.

It’s worth starting with the fact that first of all in South-East Asia is absolutely incredible growth. The second, there has been an increase in middle-class consumers, especially in countries such as Indonesia and the Philippines. This provides a huge opportunity for retailers.
Indonesia maintains good prospects for the export of agricultural products from the United States. The tourism sector in Bali remains largely independent of the crisis, while the food retail sector is showing signs of recovery, such as increased sales and renewed interest in advertising for us products.
The best prospects for market development in the retail and tourism sectors include beef, poultry, processed meat, frozen French potatoes, wine, fresh fruit, canned food, sauces and seasonings, legumes, pasta, cooking salad oils and snacks. 
The food industry should actually get out of the crisis in a stronger position and become a popular object. 
The rapidly growing potential exists in the baking and confectionery industry: including in increasing demand for flour and premixes, processed dairy and potato products, frozen dough, dried fruits, nuts, syrups, fillings and jams, jelly. Indonesia is still a large and growing market for cotton and soybeans.
The Philippines is still the brightest and largest market in Southeast Asia.
The Association of Southeast Asian Nations (ASEAN), consisting of 10 member countries, is projected to show economic growth of more than 5% this year, surpassing most of the other regions of the world. 
Over the past 50 years, the region’s GDP has grown 10 times, making the organization the seventh largest economy in the world if it were a single nation, according to a recent Deloitte report.
Despite this impressive growth, investors overlook this block of 10 countries, as it is believed that they are most vulnerable to the growth of interest rates in the US, which is expected this year.
However, Morgan Stanley doesn’t give a very favorable forecast for the development of the region. As the reasons analysts call weak external demand, more volatile market conditions and less favorable terms of trade, which can negatively affect the economic growth of countries such as Indonesia and Thailand.
Growth factors
However, the head of Templeton believes that foreign direct investment will help ASEAN countries to maintain the current growth rate.
Foreign direct investment in ASEAN countries in 2013 amounted to $128.4 billion, according to Bank of America Merrill Lynch, which exceeded the number of investments that China received.
Energy importers such as India and China benefit from the current situation in the oil market: the price of oil has fallen by more than 50% over the past six months. The money saved, according to Mobius, is sent to ASEAN countries. Beijing has already issued loans worth more than $3 billion to countries such as Cambodia, Vietnam, Myanmar and Laos. It is expected that China will invest more in its initiative to create a new silk road.