Другое на тему Marketing Research

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1. Brief Introduction of the Company Today, Apple is a global leader in
innovation, producing the iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s
four software platforms-iOS, macOS, watchOS, and tvOS-ensure the smooth
operation of all Apple devices and provide users with unique services,
including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s 100,000
employees are dedicated to creating the best products on Earth and helping make
the world a better place.

The company was established on April 1,
1976. Today, Apple is a leading brand of personal computers and smartphones
with a global presence and leading market positions. Apple is known worldwide
for several things, including cutting-edge technology, excellent quality
premium products, marketing, and financial stability.
Apple is now represented on all continents and operates around the world.
Apple’s extensive product portfolio includes Mac OS, iOS, laptops, desktops,
Mac Mini, iPad, iPhone, and a range of other products and services. The company
is among the leading brands in the world of personal computers and competes
with brands such as Dell, HP and Lenovo. Apple’s premium products have a large
base of loyal customers around the world.

Product pricing depends on the market
situation, product prices are higher than those of DV, while the company has a
large structure of developments, patents and inventions.  Apple is known worldwide for several things,
including cutting-edge technology, excellent quality premium products,
marketing, and financial stability. This is one of the main competitors of
Microsoft. In 2019, the company’s market capitalization reached $ 1 trillion.
At the end of 2020, the total number of employees is about 147 thousand people.